PROJECT
Deliver a product experience or guide the reader through the required steps to achieve the desired result in a single sheet for print and digital distribution. Utilize corporate design components to create an on-brand product story, educating and persuading the audience. Provide a detailed assembly experience in a step-by-step written and visually guided process, educating the user on each step, purpose, and outcome. Utilize product illustrations with strong product likeness and orientation correlating to each step. Design, illustration, photo editing, and copy writing.
SOLUTION
Communicate data, systems, components, and processes to an inexperienced audience. Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences.
instructions
Paper crafts series for calendar demonstration piece. Design, write, and illustrate twelve different monthly themed paper craft instructions. Vary illustration styles and fit content within limited space.
PROJECT
user experience
PROJECT
Crane Merchandising requested a complete user experience for their new Apollo Mini vending machine that identified the service provided and clearly demonstrated the purchasing process. Consider user test data, market positioning, and engineering input to develop a solution that provides a seamless user experience from an initial view to a completed purchase. Interface cycles through animated purchasing steps to inform the shopper of their pending venture. Once initiated, the animations continue to walk the customer through the transaction. Graphics call to customers while still fitting into an office/breakroom environment. Design, illustration, animation, and copy writing.
Interactive
PROJECT
Introduce and detail a new community-centric school program from the Georgia Department of Education as an interactive experience. Present the program as a part of rural and urban environments where users can create their own experience as they venture through school interiors and grounds, learning how the Family-Friendly Schools program plays a critical role in the community, providing services beyond education. Illustration and design.